Company Profile

Company Name SAS Audio Visual (Pty) Ltd
Trading Name SAS Productions
Company Registration 2013/110296/07
VAT Registration 4930269438
Postal Address P.O Box 20068, Durban North, 4016
Physical Location Durban, South Africa
Contact Details 031 013 0012
Directors Brendan Kruger
Chris Stranex
BEE Status Level 4

SAS Productions provides audio-visual and technical services for a diverse range of productions: from school performances, to conferences, to theatrical/EDM festivals. More particularly, SAS specializes in lighting, custom-built projects and special effects such as pyrotechnics. The company targets small to medium scale events and large scale outdoor functions.

  • Audio-Visual Equipment Hire (sound, lighting, video, staging)
  • Lighting Design
  • Pyrotechnics and Special Effects
  • Project Management/Event Co-ordination
  • Technical Services
  • Custom software solutions targeted for entertainment/conferencing industry

Mission Statement

SAS Productions aspires to become the de facto standard for lighting and special effects in South Africa. We pledge to offer the most attractive price to performance ratio by running seamless productions, providing unparalleled customer service and offering tailor-made solutions. By refining our focus in lighting and special effects, and with an active research, design and development unit, our enthusiasm and attention to detail for each individual production will distinguish us from other lighting companies.

In addition, we seek to maintain a happy working environment for our employees in which each voice is highly valued, as well as fostering co-operative partnerships with other companies in the immediate area. We believe in symbiotic relationships with those around us to achieve the best interests of our clients.

Value System

The core values that govern all our decision-making are as follows:
  1. Professionalism - To uphold both a high standard of service and a professional attitude towards clients
  2. Communication - To maintain a clear channel of two-way communication between ourselves and the client, ensuring the client actively participates in both the conceptual and performance stages of the production
  3. Safety - To prioritize the safety of all involved above all other issues
  4. Creativity - To delve into innovative solutions that pique the client’s imagination, treating each production as a unique challenge

Brief History

SAS Productions emerged as a project between school friends Brendan Kruger and Chris Stranex in 2009. The pair evolved from party DJ’ing to live sound for local bands like Stealing Love Jones, all while completing honours degrees (cum laude) at UKZN. SAS continued to expand its activities to theatre sound, conferencing, pryotechnics and freelancing, also accumulating a large stock of sound and lighting equipment. Reflecting these down-to-earth beginnings, Brendan and Chris have built up a reputation as reliable, honest and passionate. Brendan's practical knowledge of electronics and building experience combined with Chris' software development work has made SAS particularly well suited to developing customised solutions for clients especially under constrained budgets.